How to brand your business

Branding your small business

Starting a small business can be exciting and scary, all at the same time. To help guide you on your small business journey, here are five things to consider when it comes to branding your business.

1. What does your business offer?

As a small business owner, you need to be able to articulate what your business does, and what problems your business is trying to solve. If there are other businesses that offer the same goods and services as you do, explain how you operate and how you may differ from other competitors in the same industry.

2. Who is your business trying to help?

Define your target audience to determine how you and your business will communicate with them. Be clear about who you want to target by specifying the demographics, such as age, gender, location and occupation.

3. How is your business going to communicate with your audience?

A marketing plan for your business will provide you with a clear overview of which communication channels you will use to speak with your audience.

For example, social media can be a very effective channel to ensure regular contact with followers of your business profile.

4. What is your business going to say to your audience?

Make a good first impression with your target audience. Invest your time in what you are going to say to them about your business, and be specific about how your business can help them.

5. How will your audience remember your business?

Your brand should be simple and easy to remember. According to Brent Lollis from the Forbes Agency Council, your business name should be easy to say, easy to hear and easy to spell.

These are just a few ideas to give you some inspiration for branding your small business.

Further information

If you need help with branding your small business, contact CGM Marketing and Design. Email