Kerry Staples is a Portrait and Nature Artist who is based in Bassendean, Western Australia. As Kerry is about to launch Kerry Staples Arts, she asked me to help her with branding her small business.
I started by creating three different logo concepts for Kerry to choose from. After some consideration, Kerry chose the square version of her logo accompanied with her business name. The image gallery below showcases her logo in colour, black and in white.
Once Kerry approved her logo, she was very keen to have it printed in gold on her business card. I designed a portrait version of her logo, which was gold foiled onto the front and then printed in black on the back of the business card.
The business card is beautiful to look at and exquisite to touch because of the matt laminate on the card stock.
Thank You card
In addition to the business card, Kerry wanted to have Thank You cards which she could personalise for her clients. I recommended that we use the same look and feel as her business card, so we had the portrait version of her logo gold foiled onto the front with plenty of white space on the back for handwritten messages.
The Thank You cards look and feel equally as good as the business cards, because of the same matt laminate on the card stock.
On the 25th of January 2020, my family and I celebrated Chinese New Year and welcomed the Year the of Rat. The Rat is the first of twelve creatures in the Chinese Zodiac of which includes the Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog and Pig.
“Yee Sang” (Prosperity Salad Toss)
As part of our celebrations, we performed the “Yee Sang” otherwise known as the Prosperity Salad Toss to bring us good luck and prosperity during the new year.
The Lion dance is key to our Chinese New Year celebrations so my family and I went to watch the Lion Dance at our local shopping centre, and the drumming transported me back to my childhood in Malaysia.
Chinese calligraphy demonstration
In honour of Chinese New Year, I was invited to do a Chinese calligraphy demonstration for the Kindy class at Amare Child Care in Bassendean, Western Australia.
I showed the children how to write “Gong Xi Fa Cai” which means “Happy Chinese New Year” and “Shu” which means “Rat”.
It was a pleasure to share my culture and traditions with the children and my sincere thanks goes to Stephanie and her team for having me at Amare Child Care.
Starting a small business can be exciting and scary, all at the same time. To help guide you on your small business journey, here are five things to consider when it comes to branding your business.
1. What does your business offer?
As a small business owner, you need to be able to articulate what your business does, and what problems your business is trying to solve. If there are other businesses that offer the same goods and services as you do, explain how you operate and how you may differ from other competitors in the same industry.
2. Who is your business trying to help?
Define your target audience to determine how you and your business will communicate with them. Be clear about who you want to target by specifying the demographics, such as age, gender, location and occupation.
3. How is your business going to communicate with your audience?
A marketing plan for your business will provide you with a clear overview of which communication channels you will use to speak with your audience.
For example, social media can be a very effective channel to ensure regular contact with followers of your business profile.
4. What is your business going to say to your audience?
Make a good first impression with your target audience. Invest your time in what you are going to say to them about your business, and be specific about how your business can help them.
5. How will your audience remember your business?
Your brand should be simple and easy to remember. According to Brent Lollis from the Forbes Agency Council, your business name should be easy to say, easy to hear and easy to spell.
These are just a few ideas to give you some inspiration for branding your small business.